LAX transformation earns national recognition
FOR IMMEDIATE RELEASE:
April 21, 2016
The customer experience at Tom Bradley International Terminal at LAX features a vibrant design, inviting atmosphere, open sightlines and integrated dining and retail.
LOS ANGELES – In the middle of a massive, ongoing revitalization project at Los Angeles International Airport, Los Angeles World Airports (LAWA) earned national recognition for concessions design at an industry awards ceremony.
For the second year in a row, Airport Revenue News awarded LAX with Best Concessions Program Design among large airports. The back-to-back wins followed Westfield’s redevelopment of Tom Bradley International Terminal and ongoing redevelopment of five of the nine terminals at LAX.
“Along with our partners at LAWA and LAX, we’re thrilled to be taking part in the transformation at LAX,” said Dominic Lowe, Executive Vice President, Westfield. “We believe we can improve customer service and satisfaction, grow sales and create the maximum number of jobs by taking a holistic approach to airport development – one that captures as many touchpoints along the customer journey. The design of the terminal’s retail and dining collection is a big part of that journey.”
At Tom Bradley International Terminal, glittering glass storefronts inspired by the boutiques of Rodeo Drive and Melrose Avenue invoke a signature L.A. style. Upscale retail outlets like Porsche Design and Hugo Boss blend seamlessly with artisanal dining. At the new Terminal 2, the terminal design was inspired by L.A. in motion, capturing the spirit and on-the-go attitude of L.A.
Two concepts that are part of the Westfield program at LAX also took home industry awards. Fred Segal operated by Hudson Group won for Best Local or Regional Retail Store and for Best Airport Retail Store Design. And 7-Eleven operated by LS travel retail North America won for Best New Specialty Retail Concept. Both retail destinations are at the Tom Bradley International Terminal.
Westfield has already completed its redevelopment of the airport’s two international terminals – Terminal 2 and Tom Bradley – and is on track to complete Terminal 6 this year. The first phase of redevelopment at Terminal 1 was unveiled last month.
To improve satisfaction and drive sales, Westfield is crafting a unique design at each terminal tailored to meet customer needs. Westfield is investing more than $184 million at the airport to transform the customer experience.
As part of its global portfolio, Westfield designs, develops, owns, manages and leases award-winning shopping venues in landmark cities around the world. Among the company’s iconic retail destinations are Westfield London and Westfield Stratford City in the U.K., Westfield San Francisco Centre, and Westfield Century City. Upcoming world-class retail icons include Westfield World Trade Center (opening in 2016) and Westfield Milan in Italy.
Westfield is deploying its global expertise to revolutionize the customer experience and create next-generation environments in landmark airports across the U.S. Integrating the best in food, fashion, art, and entertainment, Westfield crafts a fully customizable journey that aligns with and reflects each community’s unique style, spirit and culture. Learn more at www.westfieldcorp.com/airports.
Westfield Corporation (ASX Code: WFD) is an internally managed, vertically integrated, shopping center group undertaking ownership, development, design, construction, funds/asset management, property management, leasing and marketing activities and employing approximately 2,000 staff worldwide. Westfield Corporation has interests in 34 shopping centers in the United States and the United Kingdom, encompassing approximately 6,500 retail outlets and total assets under management of $29 billion.
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